The SHAKTI Study is a study by JIVINITI, the Research and Creative Communications Program of The Virsa Foundation, Inc.
SHAKTIThe SHAKTI Study
by JIVINITI

What we learned

What we learned

Over five evenings in November 2020, 56 women wrote to us and 42 stayed for all five days. What follows are seven things their diaries say again and again, worded with care. Each count is the number of women who wrote it, with its base. These are not rates for any population. Where we read between the lines, we say so. Each finding ends with how Project reset., the film's educational impact campaign, responds.

Findings

What the diaries tell us, worded with care.

0153 of 56

Knowing is not the problem

53 of 56 women agreed that what we eat affects our health, and no one disagreed.

Most of them had watched it happen: 36 of 56 have someone in their immediate family living with a chronic illness. What they lacked was time, money and energy, not knowledge.

One reading is that the gap between knowing and doing is about capacity. Asked on Day 5 what stood in their way, 23 of 42 answered, in one form or another, "myself".

By seeing up and close and not just hearing it, it changes your perspective.
Fernanda · Latina · in her 30s · on a parent's diabetes

reset. responds

  • Rebalance
  • Nourish

reset. starts from the goal a woman already holds and works to lift the self-blame, rather than telling her what she already knows.

0213 of 42

Women eat last

Under stress, 13 of 42 women eat less or nothing at all, often while still feeding their children.

The women decide and cook for their households, usually to other people's tastes. 14 of 56 described skipping meals for lack of time, not to diet.

This is care under constraint, not self-neglect to be corrected. Eating more and not eating may be two answers to the same burnout: one soothes, the other drops the self from the list.

I’m too tired to prepare myself something separately even though I want to eat differently.
Tamara · Black · in her 30s

reset. responds

  • Restore
  • Rebalance

Restore makes room for rest and for eating without guilt, and pays attention to the women who stop eating, not only to those who reach for sweets.

0322 of 56

The price of a salad is more than money

At least 22 of 56 women raised cost without being asked.

Their "cost" is a bundle: money, time, energy, the risk that the family will not eat what she buys, and sometimes the lack of a kitchen or a car.

They knew the price of every option. Asked to design a community health event, 13 of 42 said it had to be affordable or free.

A cheeseburger is $.99 a salad is $10.
Elena · Latina · in her 50s

reset. responds

  • Nourish
  • Rebalance

Nourish works with plant-forward staples and family-wide dishes, so the whole bundle of time, money and waste gets lighter, not only the grocery bill.

0442 of 48

Heritage is where love lives; convenience decides dinner

Parents shaped how 42 of 48 women learned to eat, and family still comes first today (36 of 48).

Media has moved in beside family rather than replacing it: 22 of 48 name it as an influence today. Heritage food carries memory, safety and identity, especially for Latina women (15 of 19 named Latin staples as their food).

The women already adapt what they love: cauliflower rice in jambalaya, salt-free seasoning, spaghetti squash for spaghetti. They keep the dish and change what goes in it.

I learned food is an expression of love and pride.
Renee · Black · in her 40s

reset. responds

  • Nourish
  • Connect

Nourish begins with the dishes women already cook and keeps their flavor, and Connect brings in messengers who look like them and have lived the change.

0525 of 42

Open to plants, wary of the word "vegan"

25 of 42 women said yes or partly to trying a plant-based diet, mostly for their health.

Age divided the answers more than community did: 10 of the 15 women aged 45 to 54 said no, against 4 of the 16 under 35. The word "vegan" called up loss; many already said "plant-based" or "flexitarian".

Women love animals, and most managed the conflict with eating them by not looking. A gentle question asked in a safe space moved some of them more than information did.

Saying this question out loud really makes me consider not eating meat.
Daniela · Latina · in her 20s

reset. responds

  • Nourish

Nourish frames plants as abundance, never restriction, and keeps compassion for animals an invitation rather than a requirement.

062 of 42

Strength is real, and it costs

Asked who they could call at 2 a.m., most women named a friend, their mother or a partner; 2 of 42 had no one.

Faith, persistence and a steady face carry many of these women. Faith was named as a resource by 11 of 19 Black, 10 of 22 Latina and 1 of 14 White women, a difference that holds across age and household means.

The same strength has a shadow: the bottled feeling, the poker face, the retreat to the car. One reading is that strength here is a form of care, carried at some cost.

I can’t say that I have superpowers because inside I might be screaming, but I have a great poker face.
Yvette · Black · in her 50s

reset. responds

  • Connect
  • Restore
  • Move

Connect builds company around a woman, with a cohort and a buddy, and Restore builds on what she already does to get through: breathing, prayer, a walk, an hour of quiet.

0715 of 42

Their own plan: a food goal, an inner obstacle, and company

On Day 5, most women set a food goal, 23 of 42 named "myself" as what stands in the way, and the help asked for most was someone alongside them (15 of 42).

Their goals were small and concrete: less sugar, more vegetables, cooking at home, a steady meal rhythm. Their letters to their future selves were about whole lives, not diets.

Experts and women met here: change as one small step. The experts pointed to the system and the women named themselves; both are part of the picture.

Maybe someone else doing it with me
Keisha · Black · in her 40s · on what would help

reset. responds

  • Connect
  • Nourish
  • Rebalance

reset. meets women in group cohorts, so the goal (Nourish), the obstacle (Rebalance) and the help (Connect) are worked on together, one practical step at a time.

Food and mood

What SHAKTI tells us about food, mood and resilience

The SHAKTI Study began from a hope that plant-based eating might support emotional resilience. Read together, the diaries speak to that hope in two parts. The first, that food and mood are bound together, they support strongly. The second, that plant-rich eating builds resilience, they raise but cannot settle.

I truly think we do eat what we are feeling
Tammy · White · in her 40s

What the diaries show

Food is mood, and mostly mood drives food

Across five days, eating and feeling run together. Comfort food is “memories of joy.” Under stress, 18 of 42 women reached for sweets, and others for chips or fast food. Almost a third, 13 of 42, stopped eating altogether, often while still feeding their children.

Strain shows in how women talk about food. In the most stretched households, 7 of 28 women described their eating in terms of feeling: comfort, sadness, fullness. None of the 27 women with a little more room did. And 53 of 56 agreed that food choices affect health, usually because they had watched a parent or grandparent decline.

The direction matters. The diaries mostly show stress shaping the plate, more than the plate shaping the mood.

Typically when I’m stressed I eat things that bring me memories of joy.
Gabriela · Latina · in her 30s

Food, strength and plants

Plant-rich eating and resilience: an open question

SHAKTI listened to women who eat in many different ways, over five days and in their own words. What they wrote shows how food lives inside a woman's day: who she cooks for, what she can afford, what comforts her and what she hopes to change.

When the women named what carries them, they named faith, their mothers and sisters, a friend they could call at 2 a.m., and their children. Food rarely came first. The women who were moving toward plants described more energy, better sleep or weight lost, changes that arrived alongside others in their lives. In their telling, strength is built from many things at once, food among them.

Interest was real. Twenty-five of 42 women said yes, or partly, to trying a plant-based diet, mostly for their health. What held them back was practical: cost, cheese, family meals, and the word “vegan” itself. The GAIA Study went on to explore these questions at national scale.

Where the question went next

From SHAKTI's question to GAIA, and to reset.

The GAIA Study took up the question across 14,626 Americans. Among its partner-sample respondents, those eating a whole-food plant-based diet reported more confidence in tackling challenges than those eating a Standard American Diet (83% against 64%), and half reported no stress at all.

Project reset. carries both lessons forward. Its Nourish pathway holds the food. Connect and Rebalance hold what the women told us carries them: the people around them, and relief from burnout.

Comparisons

Across communities, life stages and means

Start with what is shared, because it is most of the story. In all three communities, the woman decides what the household eats and usually cooks it. In every group, "myself" was the most common answer to what stands in the way, and someone doing it with her was the help most wanted. A reading that led with difference would misrepresent these women.

The communities also differed in ways that have little to do with culture. The 14 White women were older (8 were 45 or over) and more often lived alone. The 22 Latina women, from about a dozen national backgrounds, were younger, mostly married, often with small children. The 20 Black women were the most financially stretched once household size is counted. So before calling a difference cultural, we ask whether it is age, life stage or money. Usually it is, at least in part.

Age is the clearest single lens. Ten of the 15 women aged 45 to 54 said they would not try a vegan diet, against 4 of the 16 under 35, in every community. A woman's own chronic illness is largely an age story: 3 of 20 under 35, against 12 of 18 aged 45 to 54. Losing appetite under stress and naming the discomfort of eating animals were younger answers in all three groups. Because the White women were the oldest, many patterns that look "White" are also midlife patterns. The counter-voice is close at hand: a White woman in her 40s, asked about a vegan diet, wrote “Absolutely. I did it for years”.

Household means is the sturdiest lens, because its patterns repeat inside each community. We estimated it from income band and household size: more stretched (28 women) and getting by (27), which never means comfortable. Seven of 28 stretched women described their food in the language of feeling, words like comfort, sad or full; none of the 27 getting by did. Stretched women also more often counted a death among their defining moments (16 of 24, against 8 of 25). We cannot tell which came first: loss can strain a household, and strain can change how food feels. Even here the language varies. One stretched woman's words for her eating were “Sad, Full, Sweet, bad, weak”; another said hardship taught her “how to make a little stretch to a lot”.

Faith is the one difference between communities that survives every check. Eleven of 19 Black women and 10 of 22 Latina women wrote about God, prayer or church as their own resource, often as what carried them through job loss, illness or grief. One of 14 White women did, privately. The difference holds in every age band and both means groups, and age does not explain it: among women aged 45 to 54, faith was strongest for Black and Latina women (8 of 10) and mentioned by none of the 8 White women. These are things women chose to tell a researcher; they show what felt sayable as strength, not how religious anyone is. Faith is also work, not only comfort. And the range within groups is wide: one young Black woman's answer to what would help was “Therapy”; a Latina woman wrote of “Believing in a higher power of myself.”

The caveats stay attached. Split three ways, groups hold one to eight women, and some, such as Latina women over 45, are too few to tell. Writing about wine is not drinking more. Our rule is simple: describe, don't rank; give every count its base; name the overlap; and let a woman who does not fit the pattern speak too.

From their words to action

From five days of diaries to five pathways

Project reset. is the film's educational impact campaign and the action step of the plan that began with SHAKTI. It helps people move from burnout to resilience through five pathways: Nourish, Restore, Move, Connect and Rebalance. What the women and the experts asked for, baby steps, simplicity, people like me, resilience and support for the long haul, is what reset. was built to answer.

Pathway 1

Nourish

What the women said

Most women set a food goal on Day 5: less sugar, carbs or junk (13 of 42), eating healthier (9), more produce (7). They priced healthy food at the checkout, and they already adapt their heritage dishes.

you don't have to miss the flavor
Mariela · Latina · in her 40s · on her swaps

How reset. responds

Plant-forward food as abundance: heritage dishes adapted with their flavor kept, budget staples, and dishes the whole family will eat.

Pathway 2

Restore

What the women said

Under stress, 18 of 42 reach for sweets and 13 of 42 stop eating. To get through, 23 of 42 breathe, meditate or count to ten, and 9 pray.

putting my phone on silent
Ebony · Black · in her 30s · on taking an hour to decompress after work

How reset. responds

Rest and recovery built on what women already use, eating without guilt, and attention to the women who stop eating.

Pathway 3

Move

What the women said

Exercise was a way to cope for 10 of 42. Women described walks, hikes and workouts with their children, and some named pain, illness and closed gyms.

I walk and talk to myself and remind myself that this to shall pass.
Renee · Black · in her 40s · on coping with stress

How reset. responds

Movement as women found it themselves, with options for pain and chronic illness.

Pathway 4

Connect

What the women said

Someone alongside them was the help asked for most (15 of 42). Their 2 a.m. people were friends, mothers and partners; 2 of 42 had no one.

Maybe someone else doing it with me
Keisha · Black · in her 40s

How reset. responds

Group cohorts with buddies, faith partners on the women's own terms, and messengers who look like them.

Pathway 5

Rebalance

What the women said

23 of 42 named "myself" as the main obstacle. Their stop lists were led by negative self-talk (16) and procrastination (12). Putting others first was named as a weakness by 7 of 42.

Mostly though, it’s just me getting in my own way of achieving my goals.
Kristen · White · in her 40s

How reset. responds

Time, self-talk and permission to count herself among the people being fed, lifting the blame rather than adding a new standard.

Why it matters now

The diaries were written in one particular month, but what they describe has not gone away. Burnout, the cost of food and the unpaid work of caregiving still shape what women eat, and whether they eat at all.

The women's own account of the problem is burnout, not ignorance. Their account of the answer is company, small steps and food that still tastes like home. Both are as current as the day they were written.

The SHAKTI Study was the first step of one plan: research, then story, then action. Its listening informed The GAIA Study and the documentary Third Degree Burnout – A Survivor's Guide, and it is the human detail behind what GAIA later measured at scale. It is also why Project reset. begins with a question rather than a rule: where does your reset. begin?

Project reset.

Where does your reset. begin?

The five pathways

  • Nourish
  • Restore
  • Move
  • Connect
  • Rebalance