The SHAKTI Study is a study by JIVINITI, the Research and Creative Communications Program of The Virsa Foundation, Inc.
SHAKTIThe SHAKTI Study
by JIVINITI

Before the diaries

Before the diaries: voices from the field

Before we asked the women anything, we listened to 15 people who work where food, health and hardship meet: clinicians, advocates, educators, filmmakers, coaches and founders. These conversations, held in fall 2020, shaped how the study was designed. What follows is what each of them helped us see, and how the women's own weeks added to it.

Before the diaries

Fifteen conversations, before a single question was asked

When. The 15 expert interviews took place in fall 2020, ahead of the diaries that opened on November 11. They were held on Zoom, one to one, for 60 to 90 minutes each; two experts from the same company were interviewed together, so there were 14 conversations. Nivi Jaswal-Wirtjes and Susan Newhouse conducted them together.

Why. To understand the field before asking the women anything: what people working in clinics, food banks, classrooms, films and kitchens had seen work, and seen fail, in communities like the ones we hoped to hear from.

Who. Practitioners from health care, community work, food access, culture and advocacy, each with years of experience on the ground. Many come from, or work alongside, the communities the study set out to listen to.

What it changed. The conversations shaped the diary's questions. Dr. Amit Sood's “2:00 a.m. test” became the Day 4 question about the person each woman could call at any hour, and his view of resilience as the strength to meet life's demands without burning out gave Day 4 its shape. Compassion for animals and the climate on our plates, themes several experts raised, became Day 3 questions. And their conviction that the messenger matters as much as the message became the Day 3 exercise in which each woman designed her own healthy-food ad.

01

The interviews were used to design the diaries

The insights from the expert interviews shaped the qualitative research that followed: the five-day diaries and the nine video interviews.

02

The 2 a.m. question came from Dr. Amit Sood

Dr. Sood's resilience work asks people to find those who pass the "2:00 a.m. test": someone you could call any time, day or night, who would not judge you. It became the Day 4 question about the one person each woman could call at 2 a.m.

03

Two experts' own work was part of the groundwork

The review of films and writing that came first included Jasmine Leyva's film The Invisible Vegan and Mariana Arellano-Corbello's academic paper “Illusions and Complicity in the Slaughterhouse”.

04

Five principles for what came next

The experts' advice came together in five principles: baby steps, keep it simple, people like me, teach resilience, and support for the long haul. On Day 5, the women asked for the same things.

05

A whole day for resilience

Day 4 asked about superpowers, weaknesses, coping, gratitude and the 2 a.m. call. Its shape follows the resilience framework Dr. Sood described: the demands of daily life that lead to burnout, and the capacity to meet them.

06

Animals and climate on Day 3

Day 3 asked about compassion for animals and about climate and food, the themes several experts raised most strongly, among them Lauren Ornelas, Jody Kass and Mariana Arellano-Corbello.

07

Who should carry the message

On Day 3 each woman designed her own healthy-food ad. The exercise fits what Jasmine Leyva and Stephanie Redcross West told us: the messenger matters as much as the message.

The experts

What each of them helped us see

Fifteen practitioners, in their own words, and what each of them helped us see.

Dr. Amit Sood

Physician and resilience researcher

“Resilience is the core strength you use to lift the load of life.”

interview, fall 2020

“It has to be so simple. It has to be 1-2-3. It has to save them time.”

interview, fall 2020
What Dr. Amit Sood helped us see

Dr. Sood helped us see that what weighs on these women is burnout, not a lack of knowledge or will. He described the cumulative strain of uncertainty that daily life places on the mind, and two ways to answer it: lighten the demands, or build the capacity to meet them. He holds that resilience is a habit, practiced in small ways, and that is how many women described their own coping, from counting to ten to prayer. His insistence that any program be simple, save time and feel good quickly is where the experts and the women met most clearly: on Day 5 the women, too, asked for small steps. His idea of the people who pass the "2:00 a.m. test" became the Day 4 question. The answers showed how much rests on mothers and close friends, and that two women had no one to name.

Tony Quintana

Plant-Based Eating Program Manager, Animal Protection of New Mexico

“I have a million other things going on and I'm doing the best with what I can.”

interview, fall 2020

“acknowledge that you are the expert in your culture and tradition”

interview, fall 2020
What Tony Quintana helped us see

Tony Quintana's view from the ground sat close to what the women would later write. From food banks, restaurants and community events in New Mexico, he sees tiredness, not ignorance, behind most food choices, and he counts his own household in: some nights it is nuggets and tater tots. He showed how identity is carried on the plate, in the fear of losing one's "man card" and "Hispanic card", and how much quiet say women have over what a family eats. His practice is practical and respectful: cook with what the food bank actually hands out, bring help people need, and tell a community that it is the expert in its own culture. He warned that shame and scare tactics fade within months, and that climate is best spoken of through the land, crops and harvests people already know.

P. Angelicia Simmons, JD

Founder and Executive Director, Fannie Lou Hamer Institute of Advocacy and Social Action

“It is not a white thing because if it were, you wouldn't be at the back door of a big pig farm.”

interview, fall 2020

“I want people to know that they matter.”

interview, fall 2020
What P. Angelicia Simmons helped us see

P. Angelicia Simmons works on education and social action in North Carolina. She named the local terms of trade plainly: when two pieces of fried chicken and a biscuit cost less than two dollars, a family's choice is made before it begins. She describes neighborhoods where liquor stores and dollar stores stay and the grocery store leaves. She voiced a belief she hears around her, that plant-based eating is for "rich white people", and answered it by pointing to the communities that live beside industrial hog farms. She believes in the creativity of people who make much from little. Her ideas for change start where people already gather: the church, the family table, a neighborhood Saturday of local vendors, food and art. Her work begins with being available, and that helped us hear the women's wish for someone alongside them.

Jasmine Leyva

Actress, producer and director of The Invisible Vegan

“people do not like to be vilified and I just try to lead by example, too.”

interview, fall 2020

“Like the messenger is so important.”

interview, fall 2020
What Jasmine Leyva helped us see

Jasmine Leyva made her film because plant-based media kept speaking to the same audience. Her central lesson is that the messenger matters as much as the message, and that a good advocate knows when to step aside for someone a community already trusts. She described a mother's arithmetic between a pack of hot dogs and costlier food, and the billboards that make fast food feel normal. She warned against vilifying anyone, against expensive wellness events in neighborhoods that cannot afford them, and against trading one junk food for another. She sees soul food as creative resilience, and roots as a way in. She also foresaw what the women showed us: most people do not connect their plate with the climate. When the women designed their own healthy-food ads on Day 3, 7 of 42 filled them with people of different races and bodies.

Jacque Salomon

Co-founder, Seeds to Inspire Foundation

“Nobody's doing anything wrong. We just don't know some stuff.”

interview, fall 2020

“I really wanted the events to feel like I was inviting family to my house.”

interview, fall 2020
What Jacque Salomon helped us see

Jacque Salomon brings plant-based food education to communities in the Phoenix area and nearby tribal lands. Her events are built to feel like a family gathering: free food, music and familiar dishes, with the experts folded into the evening. She has written practical guides to eating plant-based on food assistance and from the dollar store. She speaks without blame and refuses the role of savior. She helped us understand stress and indignity, including racism, as part of what drives food choices. Her principle, "We can only help from an overflow", named what the women showed us from the other side: many of them have no overflow left. She said as much of everyone in 2020: "we're all sick, we're all exhausted". She believes in peers supporting peers, side by side, in the places that need it most.

Jody Kass

Former Executive Director, PlantPure Communities

“making that food available is not enough.”

interview, fall 2020

“We really want people to do it with their partner, whether it's a spouse or a family member or entire family or an entire community.”

interview, fall 2020
What Jody Kass helped us see

Jody Kass brings three decades of coalition work, from affordable housing in New York City to cleaning up toxic sites in poor neighborhoods. Her lesson for SHAKTI was that making healthy food available is necessary but not enough: demand and support have to change too. Her organization's local groups and short jumpstart programs, sometimes run through churches or doctors, let people see their own results. She urged us to think of change as something done together: with a partner, a family, a whole community, or a restaurant that adds one dish so everyone can eat out together. She was candid that talk of climate makes eyes glaze over unless it is translated into everyday terms. She is firm that messages must rest on science, and that people already hurt by the food system must never be blamed for it.

Lauren Ornelas

Founder, Food Empowerment Project

“cooking is a privilege. A lot of people live in hotels where the only thing that they have to cook in is a microwave.”

interview, fall 2020

“Women do everything they do for their children… It's resilience, I guess. But I am not used to this word formally.”

interview, fall 2020
What Lauren Ornelas helped us see

Lauren Ornelas brought the clearest warning against easy answers. Healthy food is expensive, even plain fruit and vegetables. Reaching it can mean two buses, and some families have only a microwave to cook in. She called it offensive to tell poor families they can simply eat rice and beans. She sees the rights of farmworkers and food workers as part of the same struggle as the rights of animals. She advised speaking of climate through disasters people have lived through, not distant ice caps. She is honest about culture: her ancestors were not vegan, and she will not pretend otherwise. On resilience, she pointed to what women do for their children, while saying the word itself felt unfamiliar to her. Her view speaks directly to what the women told us about cost.

Mariana Arellano-Corbello, MA

Animal-rights advocate; author of the academic paper “Illusions and Complicity in the Slaughterhouse”

“it has to be a change comes from within.”

interview, fall 2020

“The thing is that women here also want the meat.”

interview, fall 2020
What Mariana Arellano-Corbello helped us see

Mariana Arellano-Corbello spoke from Mexico about how food carries status and history. Meat often signals a family moving up, and the idea that milk is essential arrived through industry messaging. Many traditional dishes are already plant-based. She warned outsiders against importing strategies that ignore local culture, and believes lasting change has to come from within, more often through example and good food than through argument. She described the pressure on women to accommodate and please, and the power of a woman deciding to listen to her own voice. She was honest about the gap between loving animals and eating them, the same gap many women described on Day 3. And she corrected a common assumption about who resists change: not only men. She insists that slaughterhouse workers, in dangerous and low-paid jobs, are not the enemy.

Kylie Buckner, RN, MSN

Nurse educator and coach, Mastering Diabetes

“I think we underestimated the power of community.”

interview, fall 2020

“saying no is a very difficult word for most women.”

interview, fall 2020
What Kylie Buckner helped us see

Kylie Buckner has worked as a newborn intensive-care nurse and educator since 2001. She sees pregnancy and diagnosis as moments when women are ready to learn how their bodies work. Her coaching is gentle and practical: change one meal at a time, eat abundantly rather than restrictively, keep track of what you eat, and learn to say "no thank you" to protect your choices. She was candid that women of color often lack culturally fluent places to find support, including in programs like her own. She told us that a community can become a second family when one's own family is not on board. Her advice for tight budgets, from frozen produce to bulk beans and local markets, is practical. The women's accounts add the other half: such advice travels furthest where there is time, energy and a kitchen to put it to work.

Stephanie Redcross West

Founder, Vegan Mainstream

“There's a level of love that's there, but there's also not enough support for African-Americans and really even African-American women.”

interview, fall 2020

“women are in a lot of caretaking roles. So therefore they're in roles where they're recommending products for other people”

interview, fall 2020
What Stephanie Redcross West helped us see

Stephanie Redcross West has coached plant-based entrepreneurs since 2009. She showed us that Black women are both underserved and under-seen in plant-based spaces: there is warmth in the community, but not enough support, and Black-owned businesses rarely make the headlines. She reminded us that women make food decisions on behalf of others, so serving women means designing products and services with them in mind. Her own change was gradual, and concern for animals came later, through one person who took the time to explain. She has watched colleagues change simply by working in a nurturing, non-judgmental team. She sees resilience as something built with allies. That matched what the women asked for on Day 5: not a lecture, but someone alongside them.

Ramona Cadogan

Educator, vegan coach and Masters weightlifter

“I just conquer their fears by letting them know that I will be there for them.”

interview, fall 2020
What Ramona Cadogan helped us see

Ramona Cadogan has worked in education since 1993 and competes as a Masters weightlifter. She hears cost named more than any other barrier in the Black communities she works with, and her answer begins with staples such as beans and rice, and with community resources such as pantries and churches. Her coaching starts with listening, makes each plan feel designed for the person, and keeps in touch through regular check-ins. She wants women to know that lifting weights will not make them bulky, and that strength belongs to them too. Her presence as a coach, being there when fear gets in the way, speaks to what the women asked for most. Their diaries add to her answer: to them, cost also includes time, energy and the risk of food no one at home will eat.

Erin Sinnaeve

Family nurse practitioner (allergy and immunology) and plant-based lifestyle coach

“I don’t really like to use the word ‘vegan’ because it tells you what you can’t eat. I prefer ‘plant-dominant’ or ‘plant-forward’ because it speaks to all the things you can eat.”

interview, fall 2020

“It’s important to help them see the big picture in order to come to their own conclusion.”

interview, fall 2020
What Erin Sinnaeve helped us see

Erin Sinnaeve's coaching starts with the big picture, so that clients can reach their own conclusions. Then she gives them practical tools: what to eat, how to shop, how to cook. She avoids the word "vegan" because it lists what you cannot eat, and prefers "plant-forward", which lists what you can. The women's own words, such as "flexitarian" and more vegetables on the plate, showed the same instinct. She was frank that trust in medicine is not simply given. She described how deeply some Black patients mistrust medical professionals because of how they have been treated, and how trust has to be earned over time. That matched the careful, sometimes wounded trust in doctors that several women described.

Hema Reddy

Founder and CEO, Crafty Counter

“one of the ways that they do connect themselves with their lineage is through food.”

interview, fall 2020

“taste is non-negotiable”

interview, fall 2020
What Hema Reddy helped us see

Hema Reddy founded a plant-based food company in Austin. She showed us how families keep their lineage alive through food, and how a cuisine rich in spices can make plant-based eating feel like abundance rather than loss. For younger shoppers, she said, taste is non-negotiable. She often sees the mother try a new food first and then bring it to the family, which matched what the women told us: they are the ones who decide what the household eats. She offered a simple test for any food: can you trace it back to the ground? She was candid about her own circumstances, and that candor helped us ask how much time, skill and money a new way of cooking asks of a family, a question the women's weeknights answered in detail.

Jennifer Martinez

Former Director of Operations, Crafty Counter

“we were creating our own new tradition, whereas the rest of the family was still following our tradition.”

interview, fall 2020

“but it's not home either”

interview, fall 2020
What Jennifer Martinez helped us see

Jennifer Martinez, who describes her food culture as Tex-Mex, gave us the most honest account of what changing your plate costs inside a loving family. Turning down a grandmother's food can feel like turning down her love. Plant-based versions of family dishes can taste good and still not taste like home. Asking for vegetable tacos at a family meal can become a fiasco. She found that one ally at the table is enough to start a new tradition, and her practical advice is to keep the dish and change what goes in it. That is exactly what many women were already doing, from cauliflower rice in jambalaya to spaghetti squash for spaghetti. She also showed us how identity can feel caught in the middle, between the family's way and one's own.

Dr. Julie A. Lindholm

General surgeon, Indian Health Service

“it's just prohibitively easier to buy unhealthy food.”

interview, fall 2020

“When things are falling apart. Eating healthy is not your biggest problem.”

interview, fall 2020
What Dr. Julie A. Lindholm helped us see

Dr. Lindholm spoke from years as a surgeon serving tribal communities in the rural Southwest. She described a vast rural food desert: few grocery stores across great distances, many more fast-food outlets, high produce prices, and homes without running water or internet. Her most important lesson for SHAKTI was that in poverty people live from one emergency to the next, and on those days what to eat is the least of anyone's problems. She sees hope in young people who watch their elders' illnesses and look for other choices. She offered a household rule: keep your shoes by the door, and when anyone says let's walk, everyone goes. She urged that any research make privacy and purpose clear from the start, because communities have so often been used. Her experience reached beyond the three communities in the diaries and widened our view.

Where the field met the women's weeks

Where the field's wisdom met the women's weeks

The experts spoke from years of practice across many communities; the women spoke from five days inside their own lives. Each adds to the other. Because the conversations shaped the questions, the women often echoed the experts, the 2 a.m. question most of all. In five places, the women's weeks carried the experts' advice somewhere new.

Cost

Cost is more than the price tag

Several experts offered practical answers to cost: beans, rice, frozen produce, pantries and churches. Lauren Ornelas added that cooking itself can be a privilege, when a family has only a microwave. The women filled in the rest. At least 22 of 56 raised cost without being asked, and their price is the price at the moment of decision: money, but also time, energy, the risk that the family will not eat it, and sometimes no kitchen or car. Budget staples help most when they lighten that whole bundle.

Free event Free how to Free plans Basically it has to be free
Beatriz · Latina · in her 40s

Heritage

Heritage is a doorway, and the weeknight decides

Many experts saw heritage food as a way back to healthier eating, and for the women heritage does carry love, memory and safety. On a tired weeknight, convenience often decides, and for 12 of 47, heritage played little or no role at all. The women's own way in is the one Jennifer Martinez recommends: keep the dish, change what goes in it.

I actually do not really like soul food that much. My kids love it.
Felicia · Black · in her 40s

Openness

More open than many expected

Some experts described a belief they hear in their communities, that plant-based eating is for "rich white people", and P. Angelicia Simmons answered it herself. In the diaries, 9 of 14 Black women said yes to trying it, mostly for their health, including 6 of 7 aged 26 to 34. One reading is that these women, who had been screened for an interest in health, were already moving past that belief. Another is that families heavily burdened by high blood pressure make health a strong pull. The women also know where meat comes from; not looking reads less as heartlessness than as protecting what little bandwidth they have.

I can’t cure every injustice in the world
Kristen · White · in her 40s

Women who stop eating

Stress does not only mean eating more

The experts who spoke about stress and food described comfort food and cravings, and the women confirmed it: 18 of 42 reach for sweets. The diaries added the other half: 13 of 42 eat less or nothing at all under stress, often while still feeding their families. It is one of the clearest things the women brought to the conversation.

I didn't eat all day, but I feed my kids...
Claudia · Latina · in her 40s

Willpower or system

The system and the self

Most experts placed the barrier in the system: marketing, food apartheid, industry. Asked what stood in their way, 23 of 42 women answered "myself", even when they also named money, time and caregiving. Each view holds part of the truth. The experts' view lifts blame from women who already carry a great deal; the women's answer is also a claim of agency, the part they can act on. Several women were already drawing small boundaries of their own, the practice Kylie Buckner teaches when she helps women learn to say no.

putting my phone on silent
Ebony · Black · in her 30s · after weeks of other people's problems on the drive home